If these wipes are labeled as flushable, why can’t I flush them down the toilet?

The advertising people who decided to label them as “flushable” have likely never worked at a sewage treatment plant. Just because something CAN go down a toilet when you push the handle, does not mean that it SHOULD. Wipes deceivingly labeled as “flushable” do not degrade the same way that toilet paper does and can cause backups in your house, and problems in the collection system or at the sewage treatment plant.